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A little about Internet Marketing, Communications, Sales and Management for your Ecommerce Business

Since November of 2007, I have been dedicated to providing businesses with Internet Marketing, Sales and Ecommerce solutions. I have learned a great deal along the way and appreciate the opportunity to share a few of my thoughts with you.

1. Customer Relationship Management

Implement a decent Customer Relationship Management system that will allow you to keep a database of new leads and targets, along with existing customer information. Use this to facilitate communications and streamline efficient message distribution. Try to invite a response or open dialogue with your contacts and customers.

2. Deliver a Consistent Message

Synchronisation across all your sales and marketing platforms to deliver a contiguous consistent message. Each platform should reflect and complement each other. Your Ecommerce, Blog, Email Marketing, Social Media, Mobile Apps, Direct Mail, Customer Services and all other communications platforms should reinforce your brand, your key selling points and marketing materials. Doing this will help strengthen your business image by sending your customers a consistent uniform message and offering a better brand experience to your target audience.

3. Email Marketing, Open, Click and Buy

There are many reasons to email your targets and customers. For Ecommerce strategies, I will talk about Open Click and Buy emails. This should complement other reasons to email your targets and customers. A good CRM system will help you.

Open Click and Buy. A ‘mini Ecommerce’ offering in an email. Communicate any promotional materials and marketing messages, show short descriptions of a product or range, alongside the image and the sales price. Your targets and customers are to be presented with a product selection of your choice and promotion. Link these products to their details page or directly to your shopping cart system on click. When a user shows interest you will immediately boost your traffic. If you convert that traffic into a sale then you are also boosting your Conversion Ratio. Up-sell an add-on and boost your Average Transaction Value too! Win Win-Win.

4. Social Media, a Content Distribution Channel

In my experience writing communications, press releases and article content is a cornerstone of your marketing and communications strategy.

Articles and content are a fuel that drives your Blog, Email and Social Media expeditions. They should reflect and re-enforce your communications message, tie in with your promotional materials, provide information, advice and relevant content to, and for, your target audience.

Do this correctly and you will engage your audience, boost your brand awareness and contribute to your overall conversions.

5. Ecommerce and Inventory Management

Ensure an efficient process to managing your products, their details, images and resources. Vital to your efficiency, saving your time and money. This will better serve your suppliers, customers and your own business. Find product inventory standards that suit your business and then stick to them. Finding a routine will pay off and will give your end-users a consistent experience.

6. Cross-Platform End-User Experiences

Utilise your inventory data, business branding, key selling points and develop your end-user experience. Target and treating each platform in its own right. Developing a cognitive user experience on a Mobile phone will differ considerably to that of a desktop machine. A tablet may blur the lines between the two. Addressing UX on each of these platforms, and others, individually and developing a user experience for each will help maximise your conversions and give your users a better experience.

7. Your Business Mobile App

If you can get your customer or target to download your application to their mobile device you are golden. They just bought into your brand and gave you a big ‘Go Ahead!’. They now have your business in their pocket. Your business, and your brand, your communications, sales, customer services and support are all a couple of taps or gestures away.


Understanding and implementing the points raised in this article, along with a good Paid Advertising and SEO Strategy is a great start to get your Ecommerce venture performing efficiently and effectively. Moving forward, monitoring Key Performance Indicators, performing statistical analysis and experimentation, like A/B split testing, will help you improve and refine your strategies to get the best out of your online Ecommerce venture – most likely you do want to get more sales?

If you like the points raised in this article, would like to comment or would like to find out more on how 01 Systems can help you and your business achieve better results with internet marketing, ecommerce sales and management please contact us on 01625 838 459.

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